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Search Engines

SERP Traffic Analysis

The report below summarizes the impact search engine result page (SERP) order has on web site traffic. This analysis reveals that the vast majority of end-users limit search scope to the first SERP.
Date Range Interval Chart Type Browser Operating System Search Engine Connection
Mar '10 - Aug '10 monthly 3D Pie All Browsers All Operating Systems All Search Engines All Connections

Search Engine Results Page (SERP)

Results Page Total Avg Mar '10 Apr '10 May '10 Jun '10 Jul '10 Aug '10
Page 1 97.01% 97.74% 96.79% 96.72% 96.80% 96.81% 97.27%
Page 2 1.82% 1.34% 2.04% 1.96% 1.97% 1.94% 1.63%
Page 3 0.53% 0.40% 0.53% 0.60% 0.56% 0.57% 0.50%
Page 4 0.24% 0.18% 0.24% 0.27% 0.25% 0.25% 0.22%
Other 0.18% 0.15% 0.17% 0.19% 0.18% 0.19% 0.17%
Page 5 0.12% 0.10% 0.12% 0.14% 0.13% 0.13% 0.12%
Page 10+ 0.10% 0.10% 0.11% 0.11% 0.10% 0.10% 0.10%
  Report Details  

Wikipedia Definition:
A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
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